果酱视频

果酱视频 Talks with Deise DallaNora, Director of Public Affairs, Communications, and Sustainability at Yara Brasil

Yara Brasil, the Brazilian subsidiary of Yara International and one of its most important global markets, is focused on responsibly feeding the world and protecting the planet through sustainable crop nutrition and low-emission energy solutions. The company provides Brazilian farmers with premium fertilizers, nutritional programs, and digital farming tools while advancing a nature-positive food future by reducing emissions from fertilizer production and collaborating across the food value chain to accelerate decarbonization and regenerative agriculture. 果酱视频 spoke with Deise DallaNora about the growing role of low-carbon fertilizers and regenerative agriculture in Brazil. Drawing on her expertise in sustainability and stakeholder engagement, DallaNora highlighted Yara鈥檚 partnerships with global food companies to scale lower-carbon crop production, reduce Scope 3 emissions, and strengthen resilient food systems. She also emphasized the importance of data-driven carbon tracking, renewable-based fertilizers, and long-term collaboration to position Brazil as a global leader in sustainable agriculture.

Complete Interview with Deise DallaNora

Q: Why was potato cultivation chosen as a priority crop for the introduction of low-carbon fertilizers in Brazil?

Deise DallaNora: Yara has been establishing strategic partnerships across the food value chain to promote the adoption of lower-carbon fertilizers through our portfolio, Yara Climate Choice鈩�. This solution can reduce the carbon footprint of certain crops, such as coffee and potatoes, by an average of up to 40%. These fertilizers are produced using renewable energy sources or through Carbon Capture and Storage technology, which captures and stores carbon emissions.

In practice, all crops can and should be decarbonized. Naturally, the most immediate opportunities lie in value-added crops, such as potatoes, in our partnership with PepsiCo. The pilot project initially involved six farmers in Paran谩 state, Brazil, covering approximately 130 hectares, with plans to expand to other regions and crops. Beyond emissions reduction, the initiative supports regenerative principles by improving soil health and enhancing nutrient efficiency and crop vigor. Notably, the first harvest of low-carbon potatoes took place in March this year.

It is also worth noting that in 2025, Yara strengthened key collaborations with the food industry, establishing additional partnerships in this pioneering decarbonization journey. In addition to potatoes with PepsiCo, we are working on coffee with partners such as Cooxup茅, Coocacer, JDE Peet鈥檚, and ofi, and on cocoa with Barry Callebaut.

Q: From a sustainability perspective, how significant is the reduction of fertilizer-related emissions compared to other agricultural sources, and why is fertilizer decarbonization becoming a major focus for global food companies?

Deise DallaNora: Decarbonizing fertilizer production is a cornerstone of modern agriculture, as the carbon footprint of many agricultural products is directly linked to fertilizer use. As a reference, agriculture accounts for approximately 20% of global greenhouse gas (GHG) emissions, with around 11% associated with the production and use of fertilizers. Therefore, emissions reduction strategies are essential to mitigate climate impacts and reduce the carbon footprint of end products.

Yara, with over 120 years of experience, applies its expertise to develop nutritional and industrial solutions that contribute to a carbon-neutral food future. Since 2005, the company has reduced emissions from its global operations by nearly 45% through the installation of catalyst technologies. Our entire nitrogen product portfolio has at least a 60% lower carbon footprint compared to conventional fertilizers, primarily due to technologies that abate nitrous oxide emissions. Our goal is to achieve climate neutrality by 2050.

To scale the use of low-carbon fertilizers, we collaborate with the food industry to bring these solutions to farmers. This also benefits the entire value chain, as agriculture represents the largest share of Scope 3 emissions for many industries. Additional benefits include access to new markets and compliance with international regulations, particularly as export requirements and environmental barriers continue to rise, further adding value to Brazilian products.

Q: Can you explain how Yara Climate Choice fertilizers differ from conventional ones in terms of carbon footprint reduction, operational efficiency, and long-term environmental impact for farmers?

Deise DallaNora: Low-carbon fertilizers are part of the Yara Climate Choice鈩� portfolio, which includes high-efficiency, high-quality nutrition solutions produced using technologies that significantly reduce the product鈥檚 carbon footprint. These fertilizers may originate from various renewable sources, such as water electrolysis using renewable electricity or renewable ammonia derived from biomethane produced from sugarcane residues. This reduces greenhouse gas emissions during production and decreases reliance on fossil fuels such as natural gas.

Yara Climate Choice鈩� fertilizers based on renewable sources can achieve up to a 90% reduction in carbon footprint compared to equivalent fertilizers produced using natural gas. The level of emissions reduction depends on the renewable source and the nitrogen content of the product.

Q: Beyond reducing greenhouse gas emissions, what agronomic, productivity, and economic benefits can farmers experience by switching to lower-carbon fertilizer solutions?

Deise DallaNora:聽By adopting high-technology fertilizers, farmers can achieve significant gains in productivity, quality, and sustainability, supported by high-performance nutrition. These solutions enhance production efficiency, enabling improved nutrient uptake and overall crop performance. At the same time, they strengthen system resilience, contributing to soil health and increased crop vigor.

One example is YaraBasa FULL, one of our recent launches. This solution integrates Yara鈥檚 expertise in NPK, micronutrients, and bioinputs into a single high-performance fertilizer. Based on 35 field trials and more than 135 demonstration plots in Brazil, it has delivered an increase of 4.6 bags per hectare in soybean crops under water-stress conditions, demonstrating its ability to perform even in challenging environments.

Additionally, using Yara鈥檚 low- or lower-carbon solutions enhances sustainability benefits and opens new market opportunities. For instance, it helps farmers comply with mechanisms such as the EU鈥檚 Carbon Border Adjustment Mechanism (CBAM), which imposes tariffs based on embedded carbon emissions. By adopting sustainable practices, farmers become preferred suppliers for multinational companies with strict decarbonization targets.

Q: How important is collaboration between food companies, fertilizer producers, and farmers in accelerating regenerative agriculture?

Deise DallaNora: Collaboration is the driving force behind regenerative agriculture. Large-scale decarbonization is only possible through the integration of the entire value chain. In this process, Yara acts as a facilitator, connecting science and technology with the needs of the food industry to accelerate the transition toward more resilient and sustainable food systems.

In the potato ecosystem, for example, PepsiCo enables farmers to use Yara Climate Choice fertilizers by committing to purchasing lower-carbon inputs for its brands. This ensures that farmers are integrated into the value chain and can capture added value.

Q: How do you see market demand for sustainable agricultural inputs evolving over the next three to five years?

There is a clear upward trend in demand for sustainable inputs, driven by multinational food companies with Net Zero commitments for 2040 or 2050 and by export-oriented farmers responding to international regulations. These producers are increasingly seeking integrated solutions, such as high-efficiency fertilizers that support soil health and meet global standards.

Food companies are also strengthening ties with farmers through long-term contracts and technical support, fostering a decarbonization-driven ecosystem. While end consumers are still becoming more aware of the value of low-carbon products, sustainable inputs are expected to transition from niche to mainstream market standards.

Q: Are food companies and consumers increasingly willing to pay premium prices for low-carbon agricultural products?

Deise DallaNora: The development of decarbonized value chains undoubtedly creates additional value across the ecosystem. When sustainable practices are recognized by consumers, farmers are rewarded, improving profitability and making regenerative agriculture economically viable.

This trend is already more established in international markets, where consumers are willing to pay a premium for lower-carbon products. In Brazil, however, this awareness is still evolving, partly due to different economic realities and consumer priorities.

Q: How crucial is data-driven carbon tracking in turning corporate sustainability commitments into measurable results at the farm level?

Deise DallaNora: Data traceability is essential to translating corporate commitments into tangible results. Metrics and measurement tools ensure transparency and accountability in emissions reduction, enabling companies to demonstrate the real impact of their practices at the farm level.

One key tool is the Cool Farm Tool, which provides standardized metrics for measuring greenhouse gas emissions, biodiversity, water use, and food loss and waste. Without clear metrics, companies would be unable to report real emissions reductions, and farmers would not be compensated for their environmental services.

Operationally, data-sharing across fertilizer producers, farmers, and the food industry reduces information asymmetry and allows for rapid adjustments in decarbonization strategies, improving efficiency and transparency throughout the value chain.

Q: What policies, partnerships, and farmer-level interventions are still needed for Brazil to become a global leader in low-carbon and regenerative agriculture?

Deise DallaNora: Brazil is already recognized for its sustainable agricultural practices, combining high productivity with environmental preservation. However, to strengthen its global leadership, coordinated progress is needed across public policies, industrial partnerships, and farmer support.

Strengthening rural credit, establishing clear emissions metrics, and developing market mechanisms that reward low-carbon practices are essential steps. This also requires a broader agenda of industrial development, including scaling renewable energy and producing low-carbon inputs, as Yara is already doing globally.

Q: Given current geopolitical tensions, do you see an increased need for local low-carbon fertilizer solutions?

Deise DallaNora: The global food production system is facing significant instability. Geopolitical conflicts such as the Russia鈥揢kraine war and tensions in the Middle East expose weaknesses in global supply chains and impact agriculture.

Food production depends heavily on key inputs such as natural gas, oil, and urea, many of which are produced in regions affected by sanctions and disruptions. For example, the Strait of Hormuz, through which around 30% of globally traded urea passes, highlights the risks to food security. Additionally, 50% of global sulfur production is concentrated in the region, and Brazil imports 85% of its fertilizers.

This reduced availability of raw materials drives fertilizer prices higher, directly impacting farmers. Unlike recent crises, current geopolitical tensions suggest a prolonged period of instability, requiring increased vigilance across the value chain.

Yara does not source from sanctioned countries and relies on a robust, diversified global supply network aligned with our strategy. Approximately 50% of our production, including the Yara Climate Choice portfolio, is under direct Yara management.

Brazil鈥檚 strong dependence on imports makes it vulnerable to global disruptions. The market already anticipates a reduction of 10% to 12% in import volumes, a risk compounded by limited domestic stock levels. Recovery will likely be gradual, due to structural damage and ongoing logistical bottlenecks. In this context, long-term planning as a state-level policy is essential to ensure stability, resilience, and supply security.