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Prestige beauty brand SUQQU has launched a sustainable setting powder compact featuring Eastman Cristal鈩� One, a recyclable copolyester that blends luxury with environmental responsibility.

In response to growing demand for sustainable packaging, SUQQU collaborated with Eastman to find an alternative to acrylonitrile butadiene styrene (ABS) for the compact鈥檚 base plate. The result was Cristal One, which met SUQQU鈥檚 strict functional and aesthetic standards while offering a recyclable option for consumers.

Cristal One belongs to Eastman鈥檚 portfolio of sustainable materials designed specifically for cosmetics packaging. Recognized by both the Association of Plastic Recyclers (APR) and RecyClass, Cristal One is compatible with the RIC1 (resin identification code 1) recycling stream. This allows it to be processed through most standard municipal recycling systems, providing brands with an end-of-life solution for their packaging.

As global regulations on sustainability tighten, SUQQU has aligned its packaging development with the European Commission鈥檚 Packaging and Packaging Waste Regulations (PPWR). The new compact reflects the brand鈥檚 ongoing efforts to meet these evolving standards while maintaining a luxury experience for consumers.

Cristal One offers enhanced durability and visual appeal compared to traditional materials. It outperforms PET in critical areas such as drop impact resistance following secondary processing. The material also enables a flawless shape and a glossy black finish鈥攁ttributes that elevate the product鈥檚 premium feel.

鈥淐onsumers are increasingly demanding sustainable beauty options, but they鈥檙e not willing to sacrifice design and elegance,鈥� said Tara Cary, marketing manager for cosmetic packaging at Eastman. 鈥淐ristal One enables brands like SUQQU to meet these expectations while making progress toward environmental goals.鈥�

According to Cary, SUQQU鈥檚 new compact has resonated strongly with consumers. 鈥淧eople love that the product is beautiful, durable and reusable,鈥� she said. 鈥淚t feels like a luxury accessory鈥攕omething you鈥檙e proud to show off鈥攁nd it empowers consumers to make environmentally responsible choices.鈥�

Since launching the updated compact in February, SUQQU鈥檚 setting powder has exceeded sales expectations, achieving more than 187% of its monthly target.

SUQQU鈥檚 parent company, Kao Corporation, has a longstanding partnership with Eastman. Kao continues to rely on Eastman for its professional expertise, technical support, marketing collaboration and high-quality materials.

With this latest launch, SUQQU continues to blend innovation, design and sustainability鈥攄emonstrating how luxury beauty can evolve to meet modern environmental standards without compromising quality or style.

Established in 2003, SUQQU is a prestigious Japanese beauty brand celebrated for its premium skincare and makeup offerings. The brand鈥檚 name is derived from a Japanese phrase meaning 鈥渁 figure standing tall,鈥� symbolizing grace, independence and refined elegance. It embodies the image of a poised, confident woman with vibrant sophistication.